Professional Experience

Career Timeline

Owner & Digital Marketing Strategist Series Media
2020 – Present Business & Sports | Remote
  • Built and operate an AI automation and digital marketing consultancy serving startups and SMEs across Europe and the USA
  • Developed and executed growth strategies for 30+ SMEs and startups, focusing on digital engagement and measurable revenue outcomes
  • Conducted detailed audits across SEO, content, and social media to identify revenue gaps and prioritised opportunities
  • Designed and launched 5+ online courses comprising 54 lessons, improving customer engagement and platform performance
  • Managed a distributed team of freelancers across design, content, and copywriting — overseeing 30+ concurrent projects monthly
  • Directed CRM and email marketing programmes, improving lead conversion and customer retention through targeted communication
Digital Strategy SEO & SEM Content Creation CRM Email Marketing Brand Development AI Automation Analytics
Nov 2018 – Oct 2020 Business, Logistics, Finance
  • Conducted 100+ outbound calls daily across diverse sectors, maintaining consistent quality and client engagement standards
  • Managed 200+ market research projects annually, balancing multiple client deadlines without compromising data quality
  • Generated 40+ structured reports per quarter, translating research findings into clear, decision-ready outputs
  • Consistently ranked as a top performer for data precision, efficiency, and daily target achievement
B2B Cold Calling Market Research Report Writing Customer Assessment Data Accuracy
Nov 2018 – Oct 2020 Technology & Energy
  • Generated 15+ qualified sales opportunities per month through targeted outreach and rigorous lead qualification
  • Nurtured relationships with senior decision-makers, improving the quality and retention of client partnerships
  • Enriched the sales database with detailed intelligence on 100+ key accounts through systematic research
  • Named Best Agent of the Month twice for outstanding sales performance and target achievement
Lead Generation Pipeline Strategy CRM Management B2B Outreach Competitive Analysis
Nov 2014 – May 2018 Public Sector
  • Headed the legal department, advising on governance, compliance, and adherence to the Companies Act and King III Code
  • Managed the creation, presentation, and implementation of board resolutions, including multimillion-rand financial approvals
  • Collaborated across departments to ensure compliance and the successful execution of strategic initiatives
Corporate Governance Compliance Board Administration Legal Advisory Report Writing
Dec 2012 – Oct 2014 International Petroleum
  • Provided legal and secretarial support within a specialist team focused on corporate governance and international compliance
  • Managed governance projects and coordinated with stakeholders across 16 countries, ensuring regulatory compliance
  • Coordinated schedules with C-Level executives and international stakeholders to meet stringent compliance deadlines
Corporate Governance International Compliance Financial Contracts Executive Coordination
Apr 2008 – Nov 2012 Education
  • Advised the CEO on building and infrastructure projects, aligning decisions with organisational strategy and goals
  • Managed legal compliance across education, construction, and supply chain operations, ensuring full regulatory adherence
Legal Compliance CEO Advisory Record Keeping Complex Problem Solving
May 2003 – Mar 2008 Legal
  • Drafted, reviewed, and negotiated commercial contracts with precision and close attention to regulatory requirements
  • Advised business clients on corporate governance, compliance, and legal obligations
  • Assisted in dispute resolution through both litigation and alternative methods, creating and managing all court documentation
Commercial Law Contract Drafting Dispute Resolution Legal Operations Analytical Thinking
Capability Summary

Core Competencies

Skills developed across two decades of operational, legal, and digital work — applied where it matters most.

Automation & AI

n8n Zapier GoHighLevel Make Workflow Design AI Integration Systems Architecture

Operations & Process

Process Design Operational Audits Digital Operations Workflow Optimisation Efficiency Improvement

Project Management

ClickUp Asana Notion AI Multi-team Coordination Timeline Management Stakeholder Reporting

Business Strategy

Growth Strategy Business Audits Lead Generation Market Positioning Revenue Optimisation

Digital Marketing

SEO & SEM CRM Email Marketing Content Strategy Social Media Analytics

Legal & Governance

Corporate Governance Compliance Contract Drafting Board Administration Legal Advisory

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